Friday, July 24, 2009

It's Look-A-Like Friday at Java City!

Our brand representatives all visited our offices this week for our bi-annual sales meeting. Our apologies to Ryan and Bill. We couldn't help ourselves.

Ryan Shinn (a.k.a Dr. Evil) - Our rising star in the southwest U.S.

Bill Giampertruzzi (Billy G.) is our Director of Sales for the Aramark division. We can sit and listen to this guy for hours....


Friday, July 10, 2009

Coffee Guy on Vacation


So what do coffee guys do on vacation? If you have been traveling a lot, you lock yourself in your house for a week and chill out and eat home cooked meals. Otherwise you usually spend it somewhere in the coffee world on somewhat of a working vacation.. This year during my vacation, I was invited to run an inter-island cupping for the Hawaiian Coffee Association.

This will be the first time Hawaii has ever really held an event that allowed samples from farms from all over the islands to participate in competition. At the beginning we were unsure if anybody would even participate. The samples came trickling in and it looked like there would be about 15 farms participating. Then right at the end of the time allowed to submit samples, they came flowing in. The total ended up being 69!

All of the samples were coded with a two digit number and then mailed to me. Nobody on the judging panel knows which farm, island or district the coffees are from- it’s truly blind. We started it off by roasting all of the samples, cupping them and scoring them on the mainland. This was done to get a first look at the coffees, weed out some, and get an initial ranking of the group.

The cupping of the first group of samples went really well. We got through all 69 coffees in two days- no easy feat! There were a couple of … ummmm… no so good coffees, a big group of nice ones and a handful of some really exceptional ones. Now that they have all been ranked, I sent the samples back to the Hawaiian Coffee Association for delivery to a cupping lab on Maui. Here we will take the top scoring coffees, re-roast them and go through the process all over again with the top half of the group.

Once the process is done the HCA will be giving the rankings to the farmers to where they stack up in their district or island as well as how the stack up against coffees from other places in the islands.




Wednesday, July 8, 2009

New Posh Bagel in Folsom


Hey Folsom-ites! If you've been looking for a place to enjoy our coffee, look no further than Posh Bagel! The new Posh at the corner of East Natoma and Blue Ravine is set to open Thursday, July 9th. Posh Bagel will proudly brew Java City coffee to compliment their incredible morning breakfast bagels and afternoon bagel sandwiches. Check it out! Oh, and pay no mind to the 'other' coffee shop next door...




Thursday, July 2, 2009

Fireworks safey

Enjoy your Java City brew this year with your fireworks. Be it a roman candle, bottle rocket, black cat, superman, flip-daisy, black hammer, M80, cherry bomb, Korean Airliner, french dip, dipsy-doodle, crazy panther, log jammer, or fly-by-night, your snakes and spiders are best enjoyed with a cup of our smooth brew.